Why should SMEs care about sustainability

First point: sustainability is not a trend but a need that must become part of us, as people and as businesses.

As a business, success is measured not only by financial, operational, employee, or customer metrics but also by values and culture. Interestingly, there are interdependencies. For example;

• In order to reduce operational costs, businesses devise ways to adapt to the culture of less energy and water use, waste reduction, and responsible sourcing.
• To create visibility and improve brand reputation, brands that are clearly demonstrating environmental and social responsibility attract more consumers, investment, and partners.
• The core of a thriving business is innovation, and their is a growing demand for eco-friendly products and sustainable services. Being at the forefront provides a good market share opportunity and improves profitability.
• The contemporary workforce is designed for millennials and Generation Zs who thrive in a more sustainable workplace. Businesses are, by all means, learning to attract and retain these talents.
• The weather seems unpredictable these days, as do climate events, pricing volatility, supply chain disruptions, and so on. Therefore, future-proofing businesses has become a priority; otherwise, businesses may go bankrupt.

These are fundamental criteria that are applicable to all organizations and contribute to achieving sustainability in businesses.

Dear Small and Medium-Scale Enterprises, Sustainability is also your business, ESG and reporting is also your business.

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Sustainably yours
Chiny

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